Happy New Year to you! Here’s to another year of working hard and learning new things. With this new year upon us, it seemed fitting to talk a bit about some marketing goals we’re working to accomplish in 2019 here at LexBlog.

This year, we’re working with a goal of making LexBlog known as a global network of legal publishers. Since our move towards creating a news source for expert insights and commentary on the law, a lot of our clients and followers are not clear on who we are or what we do. This year, marketing wants to solidify LexBlog as a worldwide leader in global publishing.

Here’s a sneak peak of some of our goals:

1. Launch our publishing microsite.

Our Art Director, Brian Biddle, Kevin, and I have been working to develop a site that will give our clients and followers a better understanding of what publishing looks like at LexBlog – looking forward to showing you all soon.

2. Implement a brand messaging vision of LexBlog as a worldwide network of legal publishers.

How do we convey LexBlog, its mission, and its values through language? We’re working on it 🙂

3. Build greater connections between LexBlog and our clients.

We want to talk with you more! Another goal toward which we’re working is better listening to what you have to say about LexBlog. We love your feedback.

4. Develop LexBlog’s presence at conferences around the globe.

Conferences are a big deal to us – it’s where we connect with so many legal professionals that have shaped the industry in important ways. We want to find out how we can be most helpful and effective as we travel to meet and reconnect with you all.

We’re excited to buckle down and start accomplishing these goals! Wishing you a happy new year – may you stay true to your resolutions as we stay true to ours.

I haven’t blogged in awhile. My work at LexBlog has kept me busy – working with expanding Legal Tech Founders at Legal Geek in London last month, writing content for a new microsite, working with recruiting users for state bars. All of this really boils down to how I use communications.

I wanted to write about that word today – communications. I think there are a lot of misconceptions around the gravity of what that word means. It’s pretty much my job, so I should have some things to say about this, right?

Sure, we all know it’s the secret to healthy relationships and the glue to any successful organization. But what does it really mean to know the art of communication and employ it well throughout daily life? I’m not going to pretend that I’m a deep well of original thought in this area (even though I was, yes, a highly-motivated Communications and Journalism major in college – emphasis on the highly-motivated part).

I do know some lessons I’ve learned about the mechanics of good communication, and the effect it has upon an organization over the past few months at LexBlog. I thought I would write them out in a clearly bulleted list, because lists do, well, successfully communicate to the reader.

1. Don’t reply just for the sake of replying.

When an email comes into your inbox with an urgent-sounding subject line, the first thing you instinctively want to do is send an answer back immediately. It seems to demonstrate a level of competence in your role and your professional knowledge. However, this is a practice I’ve often dismissed from my daily work, simply because a lot of the time, I don’t know the answer to the urgent question. And that’s okay – it’s better to check with others first than to send back a half-competent response.

This may seem obvious, but it can be difficult for dedicated people pleasers (like myself). From someone who only very recently went from a marketing intern to the director of a marketing department, it is obvious that I would want to prove myself competent and worthy of my role to others. But, sometimes it is best to take a step back, consider the question, and ask for help when appropriate. Be honest with your knowledge. It’s better to give a truly competent response than a half-guessed answer that is sent back within 1 minute of receiving an important email.

2. Pay attention to how others communicate for best results.

One of the best principles I learned in my undergraduate studies is what makes a smart communicator. Communicating well isn’t just pulling out the old Com Theory textbook and starting to apply overarching principles to your everyday workplace relations. The top lessons I’ve learned on smart communication are applied when observing how another person prefers to communicate, and applying that when you work with them.

Now, this probably sounds exhausting, I know. But I’m not talking about keeping a little journal on your desk for you to track each of your coworkers’ typical communications patterns. Please don’t do that. It’s creepy.

Paying attention to how others communicate can be as simple as recognizing that they prefer to chat via Slack instead of email. Maybe you’ve noticed your coworker enjoys grabbing coffee and discussing your team goals for the week. Maybe another coworker prefers to have their space and would rather communicate via online chat or Hangouts video calls instead of having another meeting clog up their weekly calendar.

Smart communication is caring and observant. Learn how to best communicate with those around you for happier results.

3. Don’t be afraid to get what you need.

Like I said above, it’s important to be nice and validate others in their preferred communication methods. But it’s also important to recognize that it can be difficult collaborating with others who may not be listening to your requests for help or information. This is when you need to step up and get the job done.

Sometimes it’s difficult (especially as a people pleaser) to continually push for others to give you what you need. You feel like you’re bugging people or they don’t care about what you’re working on. Experiencing these things can be very discouraging. If you find yourself in this cycle of validating others’ preferred communication methods and still being denied, it’s time to change up your approach.

The best way to solve this is to take initiative, even if it can be uncomfortable. This doesn’t mean to be rude (Walking up to their desk and remarking loudly, “Yes. Hi. Did you get the past 5 emails I sent? Or do you just suddenly not check email anymore?”). You can take initiative and get the job done while being considerate. Sometimes that can look like a quick Slack message requesting to talk in private. Sometimes it can look like setting up time on their calendar for coffee or lunch.

You can get their attention by deviating from your normal approach to communicating with them, and you can do all of this while being kindly mindful of their time and position in the workplace.

Summing it up.

Working in a role that is highly communications-focused has adjusted my approach to how I relate to others in the workplace. The cool thing about communications is that literally everyone uses it every single day. Everyone is learning lessons about how to do it better.

As you work in your role this week, consider how your communications approach affects those around you. Write down three things you’ve learned in the past six months about how you communicate with others. It’s a great exercise that will only improve the way relate to other people as you navigate your career.

 

 

 

 

 

 

One of the first things I was told when entering the legaltech industry was that lawyers can be a challenging group to engage when it comes to marketing. This makes sense on the surface, especially when considering some of the baseline qualities that are necessary for legal professionals to develop – an innate ability to deeply question the source of information.

But I’ve learned that successful marketing to lawyers goes beyond getting them past the skepticism of checking of the Terms and Conditions box. One thing that has become clear to me in my second week as a marketer at LexBlog is that lawyers aren’t the closed-off skeptics that the world often paints them to be. Lawyers appreciate marketing that builds genuine, trusting relationships.

In a recent post by Selligrent Marketing Cloud CEO, John Hernandez, in Business 2 Community, “Marketing in the Relationship Economy: 7 New Rules,” the importance of relationship-based marketing is only growing as consumers demand more personalization from brands as opposed to traditional transactional approaches. Hernandez emphasizes the consumer’s desire for excellent customer success, solidified trustworthiness of brands, and embraced usage of personally-applicable storytelling.

LexBlog fully embraces this mission. As a brand that is dedicated to building trustworthy relationships with our clients, we seek to offer the best services for legal publishing in our industry. This is found in the way we seek to serve each individual customer not only as an important client worthy of every minute of our time, but as a friend that we seek to support on their journey as a legal publisher.

As the pursuit of relationship-based marketing continues in today’s marketing economy, LexBlog continues to remain devoted in our role in building those genuine, trusting connections.

Learning from the best and the brightest in an industry is something that professionals fly thousands of miles to see. They attend conferences in cities around the world to hear a renowned keynote speaker give a short talk about working hard, strategizing well, and the success that results from it.

Without need for flying across the world, I was able to meet some of the brightest minds in the legal technology industry during my first week at LexBlog! As you may have seen if you follow our company blog, this week is LexWeek, a five day string of events that some employees have named “our own little conference.”

And what a week to start work – I was able to attend a series of company breakout sessions, lunch and learns, and fun events that facilitate team bonding and collaborative learning experiences. Outside of this, I’m making an effort to meet with each team member (all of whom have gladly opened time in their busy calendars to answer my copious number of questions about their work), which has facilitated so many helpful conversations and resources for me to absorb as a new hire.

This is my starting week as LexBlog’s Marketing and Communications Lead. I am tasked with representing our company to our base of dedicated customers, who participate in the mantra of CEO Kevin O’Keefe’s blog “Real Lawyers Have Blogs.” It will be an exciting challenge for me to expand my knowledge of the “ins-and-outs” within relationship-based marketing. One thing I’ve definitely learned so far: LexBlog truly cares about everyone they serve – from the newest customers to the most experienced employee.

On top of all this, it is an exciting time to be a marketer at LexBlog. With a new aggregation and syndication platform soon to launch, it reveals inevitable potential for marketing opportunities that will represent the hard work of our team in producing this product, as well as the many new benefits for our customers.

I am excited to share what I am learning as a marketer in legaltech with you as LexBlog continues the journey into their role as a publisher and advocate for showcasing the work advanced by talented individuals in the legal community.