One of the first things I was told when entering the legaltech industry was that lawyers can be a challenging group to engage when it comes to marketing. This makes sense on the surface, especially when considering some of the baseline qualities that are necessary for legal professionals to develop – an innate ability to
Caroline is a born and raised Seattlite, as well as a marketer, journalist, and creative who is passionate about acting on the phrases "communication is key" and "hard work pays off."
Learning from the best and the brightest in an industry is something that professionals fly thousands of miles to see. They attend conferences in cities around the world to hear a renowned keynote speaker give a short talk about working hard, strategizing well, and the success that results from it.
Without need for flying across…