Photo of Caroline Hess

Caroline is a born and raised Seattlite, as well as a marketer, journalist, and creative who is passionate about acting on the phrases "communication is key" and "hard work pays off."

We all have a picture in our head when we hear the word “Superwoman.”

Maybe you’re thinking of Gal Galdot punching through walls. Maybe you’re thinking of that friend you have who successfully works full time, raises all four of her children, has a sparkling-clean house, and somehow manages to bake her own bread every

What do you think of when you think of “mindfulness“? It’s kind of a millennial buzzword nowadays. I’m guessing you’re picturing something along the lines of relaxing by the pool, sipping a glass of wine after a long work day, or doing yoga while watching the sun rise.

But what about mindfulness at

Seeing the big picture is something I’ve been learning to do over the past few months. As I’ve discussed on my blog previously, I’m not naturally a big picture person – I love details, Post It notes with daily tasks neatly checked off, and throwing away a fully-completed checklist on Friday afternoon. Marketing is one

I’ve been at LexBlog for about 10 months now, which is weird to think. I think in my post-graduation haughtiness last June, I thought I would have a firm grip on marketing communications by now, wherever I ended up.

Truthfully (and all that pride aside), I still learn new things every single day, and sometimes

Today is International Women’s Day, a day to celebrate the outstanding achievements of women around the globe through the centuries.

Yesterday, I talked to my wonderful mentor, Jennifer Ransom, and we reflected on the incredible sense of community that women create within the business world. We help, nurture, and inspire one another without prompting. We

Happy New Year to you! Here’s to another year of working hard and learning new things. With this new year upon us, it seemed fitting to talk a bit about some marketing goals we’re working to accomplish in 2019 here at LexBlog.

This year, we’re working with a goal of making LexBlog known as a

If you were new to the legal industry, what would you expect a legal technology conference to be like? Probably drab, long, with lots of attendees in dark suits roaming the hotel corridors. That’s definitely what I thought when I joined LexBlog in July and heard I would be traveling to conferences with my team.