What do you think of when you think of “mindfulness“? It’s kind of a millennial buzzword nowadays. I’m guessing you’re picturing something along the lines of relaxing by the pool, sipping a glass of wine after a long work day, or doing yoga while watching the sun rise.

But what about mindfulness at work? You might be thinking what I thought when I first heard this phrase: “I’m pretty sure work, by definition, is not about maxing and relaxing.”

And this thought is precisely the problem – when we think of mindfulness, we often think of relaxing, letting loose, or being lazy in some capacity. The dictionary definition of mindfulness is “the quality or state of being conscious or aware of something.” So you can see it’s not really about being lazy, or even relaxed. Mindfulness is paying attention to our routine cognitive needs as human beings.

Now, I am not going to go full psychologist on you (I only took Psych 101 in college, OK), but this idea of mindfulness has driven me to think about my habits during the work week, especially during the 40 hours I’m in the office. I’ve found that being mindful at work is quite easy, takes little time, and improves my productivity. And science actually backs me up!

I recently read an article on LinkedIn that triggered my interest in blogging about this topic. BBC published an article about workers eating lunch at their desks, and questioned whether this was a good idea or not. Somewhat surprisingly, while employees often eat lunch at their desk to avoid losing valuable work time, the act had a negative effect on their productivity.

David D’Souza, member director at the CIPD, the professional body for HR and people development, explained why he encourages his employees to eat away from their desks.

“The driver is…about staff wellbeing. It’s hugely important for people and therefore an organization’s productivity to have a chance to reset mentally; to make sure you’re thinking clearly and not making decisions while tired.”

For me, this was validating. I’ve always made an effort to take a lunch break during the work day. Whether it’s 10 minutes or 45, I see a positive difference in my drive to accomplish when I get up from my desk, walk down the street, or just sit in the lobby and have a quick bite while listening to a podcast.

Of course, some days are just too swamped, and that’s okay. Some other easy, quick, and productive ways to improve your mindfulness at work if lunch breaks aren’t your thing:

  • Walk down the block and back. Treat yourself to a smoothie or coffee if it’s a hard day.
  • Chat in the break room with a coworker you haven’t seen in awhile. Human interaction can be energizing even if you’re an introvert, like me!
  • Listen to a new podcast when your mind hits that afternoon static. Just sitting and listening to something that stimulates your mind for 10 minutes helps.
  • Go for a 30 minute coffee date with another professional whose career is interesting to you. This one takes more time, but doing one short informational coffee meeting every few weeks isn’t a big time commitment and can be energizing. Networking, learning, and mindfulness – all in one!
  • Focus your breathing for a few moments. If your day is jam-packed and you can’t get away, take two minutes to center yourself, close your eyes, and breathe in and out for eight seconds each. It may not make a big impact, but, hey, you will feel slightly more zen.

It’s about time for me to wrap up my Marianne Williamson-esque advice column here, but I truly do believe that mindfulness in the workplace is important for us to pursue. Don’t feel too rushed to take a 10 minute walk in the sunshine or talk with a coworker beyond the usual pleasantries of “how’s it going” and “good, thanks.”

Things that are good for the soul don’t need to be relegated to the hours after 5 p.m.

Seeing the big picture is something I’ve been learning to do over the past few months. As I’ve discussed on my blog previously, I’m not naturally a big picture person – I love details, Post It notes with daily tasks neatly checked off, and throwing away a fully-completed checklist on Friday afternoon. Marketing is one of those areas of business where you very clearly need big picture creativity and attention to the smallest details at all times.

I think developing processes is one way to exercise both of those mindsets. I would know – lately I’ve been working on constructing a sales funnel process for our sales team. Although LexBlog did have a kind of process for passing opportunities to sales, it wasn’t streamlined in a way that was clear and helpful (which is where I come in).

One surprising thing I’ve learned during this process is how involved most LexBloggers are in receiving opportunities to pass onto sales. I had individual meetings with multiple different departments, only to discover that there were more people I could meet with to learn more about their roles in the current process.

It’s amazing how small companies share important knowledge and work together. Having this idea as a base was encouraging to me as we worked through more efficient ways to pass information to sales.

Another interesting distinction I learned along the way is how to categorize the opportunities we receive into two potential routes: leads or contacts. In each meeting I had with LexBloggers, I explained this difference.

Leads are people that are raising their hand to do business with us now (i.e. they want to buy a blog or start a microsite with us). On the other hand, contacts are long term relationships we can build for future opportunities (i.e. people we meet at conferences that want to chat more about how LexBlog could assist them).

Explaining this difference helped illustrate each LexBlogger’s role in contributing to the overall sales funnel, whether that be through helping sales build strong relationships with our connections in the legal industry, or giving them the information they need to assist a potential customer with helpful knowledge and immediacy.

Some of these things may seem rudimentary, but as I learn how to think in both big and detailed mindsets, I think they were small, but helpful breakthroughs.

I’ve been at LexBlog for about 10 months now, which is weird to think. I think in my post-graduation haughtiness last June, I thought I would have a firm grip on marketing communications by now, wherever I ended up.

Truthfully (and all that pride aside), I still learn new things every single day, and sometimes I still have no idea what the heck I am doing. I am still learning how to say “I don’t know,” and not feel like I am admitting failure or confirming that I am young and don’t have a lot of solid professional experience yet.

I think LexBlog is helping me realize that saying “I don’t know” is okay, as long as it’s followed by “Could you teach me?”

Today is LexBlog’s 15th birthday, and I’m in a sappy, reflective mood. I’m going to go back 11 months and tell you about how I was hired at LexBlog. I think it will illustrate this idea of “I don’t know. Could you teach me?”

I was looking for a job last May and June after graduating from Seattle Pacific University. I was very intimidated by the idea of a full-time position, but I was DETERMINED not to let anyone know. I was young, and I did not want to look as inexperienced as I felt.

I applied for many jobs, with almost everyone responding to my applications or interviews with “We really like you, and know you’ll work hard, but how about you come back in a few years with a little more experience?” It was kind of debilitating (especially after hearing it, like, 30 times).

Then I got an email from Kevin O’Keefe. I was first struck by the fact that an employer reached out to me, instead of the other way around. Weird. I was also struck by how he explained in his email that though he was the CEO, he wanted to personally reach out and ask me if I was interested in interviewing for Marketing and Communications Lead at LexBlog.

He said something else, “Not to worry about heading things up from day one, we’ll provide you with plenty of support as we have with many leaders on our team that joined out of college.”

I think this is key to my experience at LexBlog so far. I do have support here. While sometimes it’s hard and confusing to function as the sole marketer in a company, I work in an environment where constant learning isn’t just encouraged – it’s vital to your success. Admitting that you don’t know how to head things up from day one, or day two, or day 506 is a good thing, as long as you are open to being teachable.

I have to thank my colleagues for taking time to explain things to me, sometimes more than once. Their support is what makes LexBlog a great place to call your place of work. Happy birthday, LexBlog!

Today is International Women’s Day, a day to celebrate the outstanding achievements of women around the globe through the centuries.

Yesterday, I talked to my wonderful mentor, Jennifer Ransom, and we reflected on the incredible sense of community that women create within the business world. We help, nurture, and inspire one another without prompting. We support and build each other up to new heights for the sake of seeing the other shine. In my short time in the professional world,  I continually witness this selfless desire to encourage from the community of women in legal technology and beyond.

And so, I thought today would be as good as any to recognize some of the women entrepreneurs who have inspired me over the course of my professional life.

Payal Kadakia, ClassPass

Photo via the Tory Burch Foundation

Payal Kadakia is the founder and chairman of ClassPass, a fitness app that allows you to attend a variety of exercise classes at studios and gyms around the world for a flat monthly rate. I first heard of Payal when I worked at Techstars as a marketing intern. She was one of the star founders that emerged from one of our startup accelerator programs, and I was awestruck by her love of what she created. She was a dancer, something I could relate to after years and years of ballet classes, and she started a company modeled after this passion for dance and exercise.

In an interview with CNBC, Payal explains her drive as an entrepreneur, “I think it’s important for founders to be very tied to their mission,” she says. “Start a product at a company that you’re willing to work on for decades. To solve problems takes time, and it’s going to be a hard journey and there’s ups and downs.”

I’m thankful Payal worked through that journey, especially when I’m going to my weekly barre class I reserve via the ClassPass app 🙂

Stefanie Marrone, Tarter Krinsky & Drogin

© Matt Greenslade/photo-nyc.com

Stefanie Marrone is the Director of Business Development and Marketing at Tarter Krinsky & Drogin, and is someone with whom I connected through my work at LexBlog. She started a blog with us, The Social Media Butterfly, and I don’t think there’s any other title that would fit Stefanie more. Her ability to build a personal brand through social media is greatly inspiring to me as I journey through my career in legal technology.

If you connect with her on LinkedIn, you’re sure to read incredibly insightful content on social media, marketing, communications, and beyond. I’m excited to see what I will continue to learn from her in the future!

Amelia Coomber, Boobi Butter

Photo via University of Denver

Amelia Coomber is the founder of Boobi Butter, a company aimed to increase the awareness around breast health for young women. I spoke with Amelia when I interviewed her for a story I wrote for the Techstars blog while a marketing intern. I had never conversed with someone with more passion, excitement, and charisma for her company’s purpose.

Boobi Butter was founded to increase breast cancer awareness for women under 40, encouraging young women to perform regular breast examinations. Amelia told me about the community of women she has reached through her company’s efforts. “We have a network [on Instagram] of over 200 women who are like, 21, 23, 28 years old that were diagnosed.”

With my own mother diagnosed with breast cancer in 2010, this issue is a reality for me and my family. Amelia’s passion and work in women’s health is nothing short of awe-inspiring.

Julia Engel , Gal Meets Glam 

Photo via Fashionista

Julia Engel is the founder of one of my all-time favorite brands, Gal Meets Glam, a fashion blog and collection that emphasizes classic elegance. Julia and her husband, Thomas, started the blog out of Julia’s dorm room in 2011 when going to school at University of the Pacific near San Francisco. Since then, building the Gal Meets Glam brand has become their full time career. In 2018, Julia fulfilled her dream of launching her own clothing collection, featuring an assortment of timeless dresses that she describes as “an extension of my personal style.” The collection, with new lines being announced almost monthly now, is sold in prestigious retailers such as Nordstrom, Dillards, and Anthropologie.

I’ve been following Julia’s career since 2014, when I started following her on Instagram. I am greatly inspired by her ability to build a brand out of a niche marketing – women who want classic feminine style without exorbitant prices. It’s also fun to see her and her husband work together on building their dream company, which is something my husband, Clayton, and I aspire to do one day.


Women are amazingly inspirational. We have much to learn from one another and so much expertise to share with the world. Take today and think about some inspiring women in your life, whether it’s your boss, colleague, wife, mother, or friend. Think about why they encourage or uplift you. And tell them that, too!

As Kylie Jenner once brilliantly stated, “I think this year is really about, like, the year of realizing stuff.”

I have two things to say about that. First, I’m sorry I just quoted Kylie Jenner, but it will all make sense soon. Second, this is surprisingly applicable to my first month of 2019.

As I mentioned in my last post, we’re working on a lot of exciting marketing goals this year at LexBlog, and one month in, our team is working hard to make those goals a reality. It was through creating those goals that I began to start “realizing stuff” that really changed my perspective on marketing, creating objectives, and how those two fit together.

To explain, I’m going to give you a little behind-the-scenes tour of when I started to create my 2019 goals back in December 2018. On the day I sat down to map everything out for the new year, I had a long to-do list of things that I wanted the marketing team to check off in 2019. They were all well-needed improvements, and I was excited to start chipping away.

Once I jotted them down on paper, I began to fit them into tidy categories that would eventually become my clean, methodical 2019 goals with tight deadlines that I would display in a beautifully-organized presentation for the company. I had it all planned out.

Then I started realizing stuff.

“Why are these my goals?”

It may seem like a stupid question, especially after organizing that color-coordinated Excel sheet. But, really, I thought, why am I focusing on these things rather than something else that may be equally important?

My coworker suggested that I organize my goals differently, focusing on that “why?” question. Why is conference presence important for LexBlog? Why do we need to improve our current CRM strategy? Why is our publishing site priority in Q1?

It was difficult for me to answer some of these questions. And that’s when I realized some more stuff. My organized, detail-oriented style is seriously getting in the way of seeing the big picture.

Big picture thinking is important in marketing, so this scared me a bit. But it also helped me recognize that tendency in myself, which in turn allowed me to start asking the bigger questions that I may have ignored previously.

What does communication look like at LexBlog and where do we see problems? Where do I want it to be in five months, or even five years? What does branding mean for LexBlog, both now and in the past? What do conferences really mean for LexBlog’s relationships in the legal industry?

Getting past “how” and asking “why” is so important, not just for marketers, but for anyone in a leadership position. Think big before you get detailed. 

So, that being said, I hope you join 2016 Kylie Jenner and 2019 Caroline Hess in reframing your “how” as a “why.” May 2019 be the universal year of, like, realizing stuff.

Happy New Year to you! Here’s to another year of working hard and learning new things. With this new year upon us, it seemed fitting to talk a bit about some marketing goals we’re working to accomplish in 2019 here at LexBlog.

This year, we’re working with a goal of making LexBlog known as a global network of legal publishers. Since our move towards creating a news source for expert insights and commentary on the law, a lot of our clients and followers are not clear on who we are or what we do. This year, marketing wants to solidify LexBlog as a worldwide leader in global publishing.

Here’s a sneak peak of some of our goals:

1. Launch our publishing microsite.

Our Art Director, Brian Biddle, Kevin, and I have been working to develop a site that will give our clients and followers a better understanding of what publishing looks like at LexBlog – looking forward to showing you all soon.

2. Implement a brand messaging vision of LexBlog as a worldwide network of legal publishers.

How do we convey LexBlog, its mission, and its values through language? We’re working on it 🙂

3. Build greater connections between LexBlog and our clients.

We want to talk with you more! Another goal toward which we’re working is better listening to what you have to say about LexBlog. We love your feedback.

4. Develop LexBlog’s presence at conferences around the globe.

Conferences are a big deal to us – it’s where we connect with so many legal professionals that have shaped the industry in important ways. We want to find out how we can be most helpful and effective as we travel to meet and reconnect with you all.

We’re excited to buckle down and start accomplishing these goals! Wishing you a happy new year – may you stay true to your resolutions as we stay true to ours.

In today’s workforce, having a LinkedIn profile is indispensable. The culmination of social media as an important source for news and entertainment has shifted even into job searching and recruiting.

According to an annual report by Jobvite, 87% of recruiters utilize LinkedIn to find potential job candidates. You should not only be on LinkedIn, you should have a full profile – complete with every honor you’ve received, every volunteer position you’ve held, and every skill on which you’ve been complimented.

To all this, you may groan.

“LinkedIn is so time consuming.”

“I’m happy in the job I have. Why would I dedicate time to LinkedIn if I’m not job searching?”

Yes, LinkedIn is time consuming. Yes, you may be happy where you are. Is that an excuse for having a blank profile? I’m afraid that is where you are wrong.

I’m going to pull an intelligent-sounding Ralph Waldo Emerson quote out of my hat to show you why. As he once said, “The world is all gates, all opportunities, strings of tension waiting to be struck.”

That word, opportunity, is what I want to point out. When it comes to LinkedIn, people associate that word with job searching. If you’re active on LinkedIn, you must either be a recruiter or looking to move on to the next job opportunity. But it’s so much more than this.

LinkedIn is the true embodiment of the “social network” title. It was built to create connections (literally) between professionals, share insights and accomplishments, and open the online arena for opportunity.

When you have a profile and you complete with every accomplishment of which you’re proud, every goal you’ve met, every skill you’ve learned – you are contributing to your chance at opportunity to network, meet new people, make new connections, gain insights, and learn about what you can accomplish.

So, don’t sequester your LinkedIn usage to job searching. Think of it as breaking those “strings of tension waiting to be struck.” Show people what you’ve done. Connect with other professionals that could teach you new things. Share your insights on topics of interest. Open those gates for yourself.

(You should listen to me – I got the job I have today largely because my LinkedIn profile. Just sayin’.)

 

I haven’t blogged in awhile. My work at LexBlog has kept me busy – working with expanding Legal Tech Founders at Legal Geek in London last month, writing content for a new microsite, working with recruiting users for state bars. All of this really boils down to how I use communications.

I wanted to write about that word today – communications. I think there are a lot of misconceptions around the gravity of what that word means. It’s pretty much my job, so I should have some things to say about this, right?

Sure, we all know it’s the secret to healthy relationships and the glue to any successful organization. But what does it really mean to know the art of communication and employ it well throughout daily life? I’m not going to pretend that I’m a deep well of original thought in this area (even though I was, yes, a highly-motivated Communications and Journalism major in college – emphasis on the highly-motivated part).

I do know some lessons I’ve learned about the mechanics of good communication, and the effect it has upon an organization over the past few months at LexBlog. I thought I would write them out in a clearly bulleted list, because lists do, well, successfully communicate to the reader.

1. Don’t reply just for the sake of replying.

When an email comes into your inbox with an urgent-sounding subject line, the first thing you instinctively want to do is send an answer back immediately. It seems to demonstrate a level of competence in your role and your professional knowledge. However, this is a practice I’ve often dismissed from my daily work, simply because a lot of the time, I don’t know the answer to the urgent question. And that’s okay – it’s better to check with others first than to send back a half-competent response.

This may seem obvious, but it can be difficult for dedicated people pleasers (like myself). From someone who only very recently went from a marketing intern to the director of a marketing department, it is obvious that I would want to prove myself competent and worthy of my role to others. But, sometimes it is best to take a step back, consider the question, and ask for help when appropriate. Be honest with your knowledge. It’s better to give a truly competent response than a half-guessed answer that is sent back within 1 minute of receiving an important email.

2. Pay attention to how others communicate for best results.

One of the best principles I learned in my undergraduate studies is what makes a smart communicator. Communicating well isn’t just pulling out the old Com Theory textbook and starting to apply overarching principles to your everyday workplace relations. The top lessons I’ve learned on smart communication are applied when observing how another person prefers to communicate, and applying that when you work with them.

Now, this probably sounds exhausting, I know. But I’m not talking about keeping a little journal on your desk for you to track each of your coworkers’ typical communications patterns. Please don’t do that. It’s creepy.

Paying attention to how others communicate can be as simple as recognizing that they prefer to chat via Slack instead of email. Maybe you’ve noticed your coworker enjoys grabbing coffee and discussing your team goals for the week. Maybe another coworker prefers to have their space and would rather communicate via online chat or Hangouts video calls instead of having another meeting clog up their weekly calendar.

Smart communication is caring and observant. Learn how to best communicate with those around you for happier results.

3. Don’t be afraid to get what you need.

Like I said above, it’s important to be nice and validate others in their preferred communication methods. But it’s also important to recognize that it can be difficult collaborating with others who may not be listening to your requests for help or information. This is when you need to step up and get the job done.

Sometimes it’s difficult (especially as a people pleaser) to continually push for others to give you what you need. You feel like you’re bugging people or they don’t care about what you’re working on. Experiencing these things can be very discouraging. If you find yourself in this cycle of validating others’ preferred communication methods and still being denied, it’s time to change up your approach.

The best way to solve this is to take initiative, even if it can be uncomfortable. This doesn’t mean to be rude (Walking up to their desk and remarking loudly, “Yes. Hi. Did you get the past 5 emails I sent? Or do you just suddenly not check email anymore?”). You can take initiative and get the job done while being considerate. Sometimes that can look like a quick Slack message requesting to talk in private. Sometimes it can look like setting up time on their calendar for coffee or lunch.

You can get their attention by deviating from your normal approach to communicating with them, and you can do all of this while being kindly mindful of their time and position in the workplace.

Summing it up.

Working in a role that is highly communications-focused has adjusted my approach to how I relate to others in the workplace. The cool thing about communications is that literally everyone uses it every single day. Everyone is learning lessons about how to do it better.

As you work in your role this week, consider how your communications approach affects those around you. Write down three things you’ve learned in the past six months about how you communicate with others. It’s a great exercise that will only improve the way relate to other people as you navigate your career.

 

 

 

 

 

 

If you were new to the legal industry, what would you expect a legal technology conference to be like? Probably drab, long, with lots of attendees in dark suits roaming the hotel corridors. That’s definitely what I thought when I joined LexBlog in July and heard I would be traveling to conferences with my team.

From what I’ve heard, there are lots of legal conferences like this, and from what I heard prior to last week, the Clio Cloud Conference is different. After attending, I can definitely agree with Clio CEO Jack Newton when he says that someday soon, Clio Cloud may be the biggest conference in legal tech.

From a marketing perspective, this conference was absolutely spectacular. I came home to Seattle from New Orleans filled with inspiration from the creativity I saw displayed before me throughout the last week. As I head back to the grind today, I want to share a few of the main marketing elements that stood out to me while at Clio Cloud Conference.

1. Impeccable Organization

This may sound like a personal preference, but if there’s anything I’ve learned about effective marketing, it’s that organization is absolutely key to success. At this conference, Clio showcased incredible adeptness in understanding how to best cater to their attendees’ needs.

I saw this in how they placed employees at every corner to help people navigate the rather confusing hotel layout, how they implemented a branded conference app that sent push notifications about upcoming events and their locations, and how they delivered a personalized, handwritten note and gift to each attendee’s hotel room.

All of these reflect upon Clio’s mission to “transform the practice of law, for good” through creating a helpful, informative, and thoughtful week for their attendees–some of whom may not have been to a legal conference like this previously.

Through their organized fashion, they were able to make their company mission clear without distractions, like the confusion of getting lost while trying to find a breakout session or the frustration of feeling disregarded even though you forked out a lot of resources to be at this conference.

2. Leaving Them in Suspense

“Leave them wanting more, and they’ll call you back,” once said American singer and songwriter Bobby Womack. He’s right, especially when it comes to marketing a brand with a good reputation– and Clio nailed this aspect of their conference.

Clio took enormous efforts to keep attendees excited, and it worked for them. They sent push notifications on their conference app to nudge participants to attend speakers’ talks where new integrations, contest winners, and content would be announced. They left door hangers on each attendee’s hotel room door to tease the announcement of the Clio Cloud Conference 2019’s location, coyly stating “We’re feeling beach vibes…” (I, myself, could hardly wait to hear where in the world this next conference would be!). They thrilled audiences when announcing that the 2018 Legal Trends Report would be available to them first in the world.

In short, they made you feel special – and that is one of the greatest goals a marketer can achieve when reaching large audiences.

Leaving them in suspense only heightens this feeling, making your audience feel as though they are an important part of the story your company writes, from beginning to end. And all this comes from excellent marketing practices.

3. Caring about Every Single Detail

I cannot imagine the number of meetings, coordination, and organization that happened to make the 2018 Clio Cloud Conference happen, but I was witness to the product of their hard work. This immense event was successful because of Clio’s attention to every detail throughout the two days of the conference.

A lot of this stems from their dedication to customer experience, which is why, I think, most attendees swear by their reputation to put on the best legal technology conference in the world.

Beyond attendees, Clio showed great care for media partners like LexBlog. One of the ways this was most evidenced was in continually checking in on us via email, asking about how our experience was so far, setting up interviews for us with important figures, and ensuring that we were getting the best possible environment for reporting. Their attention to the details of our experience was much appreciated.

Summing It Up

When talking with Jack Newton at the closing party at B.B. King’s Jazz Club, I relayed an analogy to explain how I felt about the Clio Cloud Conference (I earned a laugh, so I think it’s worth telling).

The first concert I ever attended was for Beyoncé’s Formation Tour. I had a friend at the time who knew the stage manager, and was able to get us seats about 10 feet from the catwalk.

In short, I was 10 feet away from Beyoncé for about 2 hours, and it was unspeakably amazing.

Afterwards, everyone told me every other concert would feel like absolutely nothing compared to my first concert experience. And to this day, that is true.

The Clio Cloud Conference was my first legal technology conference, and from what my peers tell me, it will be the best conference experience I will ever have in the legal industry. The best part is, Clio can only get better from here.

Well done on being the Beyoncé of legal technology conferences, Clio.

And in all seriousness, my team and I were thoroughly impressed. I hope to be back next year to see you grow to even greater heights.

One of the first things I was told when entering the legaltech industry was that lawyers can be a challenging group to engage when it comes to marketing. This makes sense on the surface, especially when considering some of the baseline qualities that are necessary for legal professionals to develop – an innate ability to deeply question the source of information.

But I’ve learned that successful marketing to lawyers goes beyond getting them past the skepticism of checking of the Terms and Conditions box. One thing that has become clear to me in my second week as a marketer at LexBlog is that lawyers aren’t the closed-off skeptics that the world often paints them to be. Lawyers appreciate marketing that builds genuine, trusting relationships.

In a recent post by Selligrent Marketing Cloud CEO, John Hernandez, in Business 2 Community, “Marketing in the Relationship Economy: 7 New Rules,” the importance of relationship-based marketing is only growing as consumers demand more personalization from brands as opposed to traditional transactional approaches. Hernandez emphasizes the consumer’s desire for excellent customer success, solidified trustworthiness of brands, and embraced usage of personally-applicable storytelling.

LexBlog fully embraces this mission. As a brand that is dedicated to building trustworthy relationships with our clients, we seek to offer the best services for legal publishing in our industry. This is found in the way we seek to serve each individual customer not only as an important client worthy of every minute of our time, but as a friend that we seek to support on their journey as a legal publisher.

As the pursuit of relationship-based marketing continues in today’s marketing economy, LexBlog continues to remain devoted in our role in building those genuine, trusting connections.